You're Not Wrong.
We Just Can't Move Together—Yet.
When a travel site charges you twice for the same bags, what do you do? When your bank adds a $15 "convenience fee," who do you call? When a company fires someone you admire because a vocal minority demanded it—what power do any of us actually have?
Millions frustrated. Millions acting separately. Same outrage, different days, zero impact. We're building the coordination layer.
Mazi. Kairos. Hama.
This Isn't a Theory. It's Tuesday.
The Double-Charge Scam
You book through Expedia. They charge $35 for bags. You get to the airport—the airline charges you $35 again. Same bags. You paid twice.
What you can do: Complain, wait on hold, maybe get a refund in 6-8 weeksThe Cancellation Trap
Try to cancel your gym membership, cable, or subscription box. "Call us to cancel." Hold for 45 minutes. Get transferred. Still billed next month.
What you can do: Dispute with your bank, file a BBB complaint that goes nowhereThe Reactive Boycott Problem
When a streaming service fires someone you admire because a vocal minority demanded it, millions cancel—individually, after the damage is done. The company faced no credible threat beforehand.
What you can do today: React alone, too late, with no coordinationThe Hidden Fee Economy
Concert tickets: $85. With fees: $127. Hotel room: $150/night. With "resort fee": $185. They show one price. You pay another. Every single time.
What you can do: Nothing. The fee is mandatory. Pay or leave.They Have Lawyers. You Have a Comment Card.
This isn't about "corporations bad." It's about math. When one side has unlimited resources and the other side has none, there's no negotiation—there's only compliance.
What They Have
What You Have
"Your feedback is important to us"
Except When People Coordinate
Remember when United dragged a passenger off a plane? Stock dropped $1.4 billion in 2 days. Remember when Facebook's privacy practices became impossible to ignore? Advertiser boycott. Remember when GameStop short-sellers thought retail investors couldn't organize?
Collective action works. The problem isn't power—it's coordination.
What Actually Changes Behavior
Petitions don't work. Hashtags fade. What works is credible, coordinated economic consequence.
What Doesn't Work
What Actually Works
The difference isn't the action—it's the coordination. Same people, same grievance, different outcome.
The Nuclear Option: Build to Replace
We don't just threaten to leave—we threaten to replace.
Imagine 50,000 people commit funding to build an open-source alternative to a predatory service. The competitor gets built, tested, and ready to launch—but stays dormant until critical mass is guaranteed. Then: one switch. One day. Market share moves overnight.
Companies don't fear you leaving. They fear you building something better and taking everyone with you.
What 10 Red Balloons Does
We're not a petition site. We're not a forum. We're infrastructure for collective action that actually has teeth.
Pledges
Specific issues with specific targets. Not "make the world better"— "This company does X. If Y people commit, we act on Z date."
Commitments
"I will do this IF enough others commit." No one acts alone. Critical mass unlocks action.
Execution
When threshold is met, coordinated action happens. Same day. Same target. Undeniable impact.
Example: Junk Fee Pledge
Target: Hotel chain charging hidden "resort fees"
Demand: Display all-in pricing upfront (like Europe requires)
Threshold: 50,000 people commit to cancel/switch by deadline
Action: Either policy changes, or 50,000 coordinated cancellations on same day
Outcome: Binary—win or visible escalation to class action
Why "10 Red Balloons"?
In 2009, DARPA hid 10 red weather balloons across the United States as a challenge. MIT found all 10 in under 9 hours—using a recursive incentive structure that rewarded not just finders, but the people who recruited finders.
The balloons weren't hard to see. The challenge was coordination at scale. That's the same challenge we face with collective action— millions of people who agree on a problem, but can't coordinate a response.
Common Questions
Frustrated? You're Not Alone.
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